{"id":17659,"date":"2022-02-17T16:06:04","date_gmt":"2022-02-17T08:06:04","guid":{"rendered":"https:\/\/www.phillipnova.com.sg\/?post_type=market_trends&#038;p=17659"},"modified":"2022-02-17T18:22:47","modified_gmt":"2022-02-17T10:22:47","slug":"a-deep-dive-into-the-trade-desk-ttd-opportunity","status":"publish","type":"market_trends","link":"https:\/\/www.phillipnova.com.sg\/cn\/market_trends\/a-deep-dive-into-the-trade-desk-ttd-opportunity\/","title":{"rendered":"\u6df1\u5165\u4e86\u89e3\u4ea4\u6613\u53f0 (TTD) \u673a\u4f1a"},"content":{"rendered":"<p><em>\u4f5c\u8005\uff1aEric Lee\uff0c\u5ba2\u6237\u7ecf\u7406\uff0cPhillip Nova<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Trade Desk (TTD) \u8fd0\u8425\u4e00\u4e2a\u7a0b\u5e8f\u5316\u5e7f\u544a\u5e73\u53f0\u3002\u5b83\u4e0d\u662f\u5e7f\u544a\u5546\u7b80\u5355\u5730\u5728\u7279\u5b9a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6216\u7279\u5b9a\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u4e0a\u8d2d\u4e70\u5e7f\u544a\u7a7a\u95f4\uff0c\u800c\u662f\u4f7f\u7528\u9ad8\u901f\u8ba1\u7b97\u673a\u548c\u590d\u6742\u7b97\u6cd5\u5c06\u5e7f\u544a\u4e0e\u5408\u9002\u7684\u89c2\u4f17\u76f8\u5339\u914d\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u5b83\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u7684\u673a\u4f1a\uff0c\u5305\u62ec\u793e\u4ea4\u5a92\u4f53\u3001\u8054\u7f51\u7535\u89c6\u3001\u97f3\u9891\u3001\u79fb\u52a8\u8bbe\u5907\u7b49\u3002Trade Desk \u4e1a\u52a1\u904d\u53ca\u5168\u7403\uff0c\u5e76\u51fa\u73b0\u5728\u6b27\u6d32\u3001\u4e9a\u6d32\u548c\u7f8e\u56fd\u7b49\u4e3b\u8981\u5546\u4e1a\u4e2d\u5fc3\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/download\/TT1.png\" alt=\"The Trade Desk is Global\" class=\"wp-image-13626\" width=\"840\" height=\"483\"\/><figcaption> \u8d44\u6599\u6765\u6e90\uff1a2021 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u6295\u8d44\u8005\u4ecb\u7ecd<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Trade Desk \u4e0e\u5e7f\u544a\u4ee3\u7406\u5546\u5408\u4f5c\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u5b9e\u73b0\u5176\u6d3b\u52a8\u7684\u5168\u90e8\u5f71\u54cd\u5e76\u5b9e\u65f6\u4f18\u5316\u5b83\u4eec\u3002\u6b63\u5982\u8be5\u516c\u53f8\u6240\u8bf4\uff0c\u5b83\u662f\u201c\u63a8\u52a8\u8005\uff0c\u800c\u4e0d\u662f\u7834\u574f\u8005\u201d\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/download\/TT2.png\" alt=\"The Trade Desk is an enabler, not a disruptor\" class=\"wp-image-13626\"\/><figcaption> \u8d44\u6599\u6765\u6e90\uff1a2021 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u6295\u8d44\u8005\u4ecb\u7ecd<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u4f7f\u7528\u4ed6\u4eec\u884c\u4e1a\u9886\u5148\u7684 AI Koa\u2122 \u5206\u6790\u6765\u81ea\u4e92\u8054\u7f51\u7684\u6570\u636e\uff0c\u4ee5\u6700\u6709\u6548\u548c\u6700\u6709\u6548\u7684\u65b9\u5f0f\u63d0\u4f9b\u89c1\u89e3\u548c\u5efa\u8bae\uff0c\u5c06\u5e7f\u544a\u4e0e\u5408\u9002\u7684\u89c2\u4f17\u76f8\u5339\u914d\u3002\u501f\u52a9 Koa\u2122\uff0c\u5176\u5ba2\u6237\u53ef\u4ee5\u5229\u7528\u6bcf\u5929\u8d85\u8fc7 6000 \u4ebf\u6b21\u67e5\u8be2\u7684\u6570\u636e\u5206\u6790\uff0c\u662f\u5168\u7403\u641c\u7d22\u91cf\u7684 100 \u500d\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u6839\u636e GlobeNewswire \u7684\u62a5\u544a\uff0c\u5e7f\u544a\u884c\u4e1a\u7684\u603b\u76ee\u6807\u5e02\u573a\uff08TAM\uff09\u9884\u8ba1\u5728\u672a\u6765\u5341\u5e74\u5c06\u8d85\u8fc7 $1 \u4e07\u4ebf\u3002 Trade Desk \u5728 2020 \u8d22\u5e74\u521b\u9020\u4e86 $8.36 \u4ebf\u7684\u6536\u5165\uff0c\u8fd9\u6709\u52a9\u4e8e\u8bf4\u660e\u5176\u5728\u672a\u6765\u51e0\u5e74\u7684\u5de8\u5927\u589e\u957f\u6f5c\u529b\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/download\/TT3.png\" alt=\"Digital advertising spending worldwide from 2019 to 2024\" class=\"wp-image-13627\"\/><figcaption> <p>\u6765\u6e90\uff1a <a href=\"Source: https:\/\/www.statista.com\/statistics\/237974\/online-advertising-spending-worldwide\/\">Statista<\/a><\/p><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/download\/TT5.png\" alt=\"The Trade Desk Revenue Projection\">\n<figcaption>\n<p>\u8d44\u6599\u6765\u6e90\uff1aKoyfin.com<\/p>\n<\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u80a1\u7968\u4ef7\u503c\u7684\u589e\u957f\u4e0e\u5176\u6536\u5165\u3001\u6536\u76ca\u548c\u8d44\u4ea7\u7684\u589e\u957f\u677e\u6563\u76f8\u5173\u3002\u5728\u8fc7\u53bb\u7684 5 \u5e74\u91cc\uff0c\u8fd9 3 \u4e2a\u8d22\u52a1\u6307\u6807\u5e73\u5747\u6bcf\u5e74\u589e\u957f 89%\uff0c\u8fd9\u89e3\u91ca\u4e86\u5176 85% \u7684\u5e74\u5747\u590d\u5408\u589e\u957f\u7387\u5728\u5176\u5e02\u573a\u4ef7\u503c\u4e2d\u3002\u4ece\u8fc7\u53bb 12 \u4e2a\u6708\u7684\u7ed3\u679c\u548c\u9884\u8ba1\u5728\u672a\u6765\u5341\u5e74\u5185\u6bcf\u5e74\u589e\u957f 15% \u7684\u5de8\u5927 TAM\uff0c\u6211\u4eec\u53ef\u4ee5\u63a8\u65ad\u548c\u9884\u6d4b\u516c\u53f8\u672a\u6765\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-13628\" src=\"https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/download\/TT4.png\" alt=\"\" \/>\n<figcaption>\n<p class=\"font-size-18\">\u8d44\u6599\u6765\u6e90\uff1a\u5f6d\u535a\u793e<\/p>\n<\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u81ea\u9996\u6b21\u4eae\u76f8\u4ee5\u6765\uff0c250 \u5929\u79fb\u52a8\u5e73\u5747\u7ebf\u4e00\u76f4\u4e3a The Trade Desk (TTD) \u7684\u80a1\u4ef7\u63d0\u4f9b\u652f\u6491\u3002\u81ea 2017 \u5e74\u4ee5\u6765\uff0c\u6bcf\u5f53\u80a1\u4ef7\u5728 250 \u5929\u79fb\u52a8\u5e73\u5747\u7ebf\u6216\u4ee5\u4e0b\u4ea4\u6613\u65f6\uff0c\u5982 KST \u6307\u6807\u6240\u793a\uff0c\u5b83\u4e3a\u6295\u8d44\u8005\u63d0\u4f9b\u4e86\u4e00\u4e2a\u826f\u597d\u7684\u80a1\u7968\u5207\u5165\u70b9\u3002<\/p>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer font-size-18\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/2021\/08\/AE-Eric-Lee_Photo-scaled-e1629294461598-825x1024.jpg\" alt=\"\" class=\"wp-image-12111\" width=\"211\" height=\"261\" srcset=\"https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/2021\/08\/AE-Eric-Lee_Photo-scaled-e1629294461598-825x1024.jpg 825w, https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/2021\/08\/AE-Eric-Lee_Photo-scaled-e1629294461598-242x300.jpg 242w, https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/2021\/08\/AE-Eric-Lee_Photo-scaled-e1629294461598-768x953.jpg 768w, https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/2021\/08\/AE-Eric-Lee_Photo-scaled-e1629294461598-1238x1536.jpg 1238w, https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/2021\/08\/AE-Eric-Lee_Photo-scaled-e1629294461598-10x12.jpg 10w, https:\/\/www.phillipnova.com.sg\/wp-content\/uploads\/2021\/08\/AE-Eric-Lee_Photo-scaled-e1629294461598.jpg 1299w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/><\/figure><\/div>\n\n\n\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Eric Lee \u662f Phillip Nova \u7684\u5ba2\u6237\u7ecf\u7406\u3002\u51ed\u501f\u5728\u671f\u8d27\u3001\u5916\u6c47\u3001\u80a1\u7968\u548c\u5355\u4f4d\u4fe1\u6258\u65b9\u9762\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0cEric \u662f\u4e00\u4f4d\u5168\u65b9\u4f4d\u7684\u987e\u95ee\u3002\u65e0\u9700\u82b1\u65f6\u95f4\u68b3\u7406\u65e0\u7a77\u65e0\u5c3d\u7684\u4fe1\u606f\uff0c\u5373\u53ef\u505a\u51fa\u660e\u667a\u7684\u4ea4\u6613\u51b3\u7b56\uff0c\u56e0\u4e3a Eric \u53ef\u4ee5\u901a\u8fc7 WhatsApp \u968f\u65f6\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ea4\u6613\u8b66\u62a5\u548c\u89c1\u89e3\u3002\u51ed\u501f\u591a\u5e74\u7684\u7ecf\u9a8c\uff0cEric \u5728\u4ea4\u6613\u548c\u6295\u8d44\u65b9\u9762\u5236\u5b9a\u4e86\u7cfb\u7edf\u5316\u7684\u7b56\u7565\u3002\u9884\u8ba2\u4e0b\u9762\u7684\u514d\u8d39\u8f85\u5bfc\u8bfe\u7a0b\uff0c\u4ee5\u5229\u7528\u4ed6\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u56e0\u4e3a\u4ed6\u4f20\u6388\u4ed6\u7684\u77e5\u8bc6\u6765\u6539\u5584\u60a8\u7684\u4ea4\u6613\u4e4b\u65c5\u3002<\/p>\n\n\n\n<ul class=\"font-size-18 wp-block-list\"><li><a href=\"https:\/\/rebrand.ly\/ZOKNOVADemoReg\">\u514d\u8d39 Phillip Nova \u6a21\u62df\u8d26\u6237<\/a><\/li><li><a href=\"https:\/\/demo.phillipnova.com.sg\/?aecode=ZOK&amp;utm_content=MT5\">\u514d\u8d39 Phillip MT5 \u6a21\u62df\u8d26\u6237<\/a><\/li><li><a href=\"https:\/\/bit.ly\/ZOKAcctopening\">\u5feb\u901f\u5b89\u5168\u7684\u5728\u7ebf\u5f00\u6237<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/www.phillipnova.com.sg\/cn\/1-1-coaching\/eric-lee\/\" style=\"background-color:#fba64d;color:#fffffa\" target=\"_blank\" rel=\"noreferrer noopener\">\u5355\u51fb\u6b64\u5904\u4e0e Eric \u8fdb\u884c\u514d\u8d39\u8f85\u5bfc\u8bfe\u7a0b<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u6df1\u5165\u4e86\u89e3\u4ea4\u6613\u53f0 (TTD) \u673a\u4f1a<\/p>","protected":false},"featured_media":17691,"template":"","class_list":["post-17659","market_trends","type-market_trends","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Deep Dive into The Trade Desk 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