Invest Smarter, Not Bigger: Playing the Long Game with Fractional Shares

04 Feb 2026

In investing, uncertainty is unavoidable. Markets move; headlines change, and short-term outcomes are rarely predictable. What investors like you can control, however, is how you participate over time.

 

This is why long-term investing often rewards consistency and discipline rather than perfect timing. Strategies such as Dollar-Cost Averaging (DCA) and the power of compounding are built around this principle, and fractional shares make both easier to apply in practice.

 

Why consistency often matters more than timing

Many investors delay investing while waiting for the “right” moment. When prices fall, uncertainty rises. When prices climb, investments feel expensive. In both cases, hesitation can lead to prolonged inactivity.

 

Long-term investing shifts the focus away from a single decision point toward ongoing participation. By investing regularly, decisions are spread across time, reducing the pressure to get any one entry point exactly right.

 

This approach does not eliminate market risk, but it helps you reduce decision risk which is often driven by emotion rather than fundamentals.

 

Dollar-Cost Averaging (DCA): A Disciplined Approach

Dollar-Cost Averaging involves investing a fixed amount at regular intervals, regardless of market conditions. Some investments will be made at higher prices and others at lower prices, resulting in a more balanced entry over time.

 

DCA is not designed to predict markets or maximize short-term returns. Its value lies in structure and discipline, helping investors remain invested through different market environments.

 

Source: DRIPCalc

 

Drawing on Warren Buffett’s long-term investing philosophy, we can examine how the S&P 500 ETF (AMEX: SPY) would have performed under a monthly US$500 Dollar-Cost Averaging strategy over 30 years. Total contributions of approximately US$781,000, including dividends, would have grown to about US$4.97 million, which is a cumulative increase of 536%. This highlights the power of long-term compounding through consistent exposure to quality companies in the S&P 500.

 

Research by global asset managers including Morningstar shows that while lump-sum investing may outperform in steadily rising markets, DCA can be more suitable for investors who are uncomfortable committing large amounts upfront or who wish to reduce emotional and timing-related risks.

 

In essence, DCA is less about optimization and more about consistency.

 

How fractional shares make DCA practical

Without fractional shares, regular investing can become inconsistent. When share prices rise, investors like you may need to delay purchases until you have enough capital to buy whole units, breaking the investing habit. Fractional shares remove this constraint.

 

Fractional shares on NOVA allows you to:

  • Invest fixed amounts consistently from as low as US$1
  • Continue investing even as share prices change
  • Focus on the process, not the price of a single share

 

By lowering practical barriers, fractional shares help you follow disciplined strategies rather than pause or abandon them.

 

Compounding: Patience Over Speed

Compounding works when returns remain invested and are allowed to grow over time. Its effect is gradual at first and becomes more noticeable the longer investments are left uninterrupted.

 

The key drivers of compounding are not complexity or aggressiveness, but:

  • Starting earlier rather than later
  • Investing consistently
  • Avoiding unnecessary interruptions

 

In a study published by Cambridge University Press, behavioral finance research also demonstrates that psychological biases and emotions frequently lead investors to make suboptimal decisions that undermine long‑term investment performance (Akin & Akin, 2024).

 

Source: Dimensional Fund Advisors

 

The chart produced by Dimensional illustrates how investors’ odds of generating positive returns improve as the investment horizon lengthens. Fractional shares on Nova can support long-term compounding by making it easier to maintain consistent growth with small, repeatable contributions.

 

Small amounts, sustained over time

You do not need a fortune to start; you need a system. Fractional shares turn investing from a high-pressure decision into a consistent habit. Investors can put Dollar-Cost Averaging into practice using broad, liquid, and well-established assets that can be held across market cycles such as:

 

Ticker

Name

Focus/Sector

AMEX: SPY

SPDR S&P 500 ETF Trust

Large Cap

AMEX: VTI

Vanguard Total Stock Market ETF

Total Market

AMEX: GLDM

SPDR Gold MiniShares Trust

Gold

NYSE: KO

Coca-Cola Co

Consumer Non-durables

NASD: WMT

Walmart Inc.

Retail Trade

 

With fractional shares on NOVA, investors can start from as low as US$1 and focus on consistency and long-term compounding, rather than timing the market. Get started now!

 


Invest in Fractional Shares from just $1, at a flat fee of USD0.38. Click here to learn more now!

 

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An Exchange Traded Fund (ETF) is a marketable security that is formed to track nearly anything, ranging from a specific index, sector, commodity, or increasingly, theme. They are most commonly used to track a basket of stocks, and can typically be accessed through the same channels as regular stocks. ETFs are typically separated into passively-managed ETFs that simply mirror the security they are tracking (e.g. the STI), and actively managed ones that attempt to deliver higher returns or specific investment objectives, often with a pre-specified theme in mind (e.g. ARK Invest’s Innovation ETF).

Why should I trade in ETF CFDs?

  • ETFs have been growing in popularity over the years. 2020 was the best year for ETFs yet, with global equity ETFs seeing more than $1T in inflows within a 12-month period. Using CFDs to gain exposure to ETFs allows for greater capital efficiency because only a portion of the contract value is required as margin to establish a position.
  • ETFs are particularly popular with investors seeking a relatively hassle-free investing experience, while desiring exposure to a range of specific and relatively understandable securities. Trading ETF CFDs brings greater convenience by eliminating the need for traders to hold multiple currencies in order to access global ETFs.
  • An investor wanting exposure to the post-pandemic economic recovery could open a position in the well-known SPDR S&P 500 ETF (SPY), which tracks the performance of the S&P 500. Another investor that may be convinced of the future importance of Environmental, Social and Governance concerns (ESG) may find the increasing selection of ESG-themed ETFs that track a basket of high ESG-rating companies to be a good investment, rather than cherry-picking individual equities by hand. ETF CFDs can act as a powerful tool for traders can profit from both directions of the market by taking on long or short positions.

A look at two ETF CFDs we offer:

1) Has the ARKK been sunk?

ARK Innovation ETF (ARKK) ARKK is an actively managed ETF by ARK Invest that invests in a range of companies based on their innovative and industry-disrupting potential. ARKK’s largest holdings are in companies such as Tesla, Square, and Zoom. ARKK is down around -33% from peaking on 12th Feb and is currently in the red for the year to date as the market experiences a risk-off outflow of funds. Superstar fund manager Cathie Wood has however been consistently doubling down on her bets, buying even more shares in growth stocks that are going through their own tumultuous periods such as DraftKings, Peloton, Teladoc, and Tesla. In her view, ARKK is playing the long game, and remains steadfastly convinced in the long-term prospects of these growth stocks beyond this current bout of volatility. Similarly on outflows, investors are still betting big on ARKK as ARK Invest has only lost about $1.2B in assets this year across all its six funds, compared to seeing an inflow of $15.1B during the same period. Recently, investors have been nervously eyeing ARKK’s basket of tech stocks as their future earnings potential remain vulnerable to erosion through high inflation – the dominant concern of the market in recent weeks. As commodities – the major contributor to the recent heightened inflation fears – drops sharply from record highs, are investor concerns over hyperinflation overblown?

2) Searching for exposure to Asian equities?

iShares MSCI Asia ex Japan ETF (AAXJ) The AAXJ is currently trading -10.6% adrift of all-time highs seen in February, giving up gains in tandem with an Asia-wide equity sell-off at the time. Given that slightly over 40% of the ETF’s holdings are based in China, the ongoing tumult seen in Chinese equities currently have carried over nearly perfectly in the AAXJ, as Chinese investors take a breather after the stellar gains made over the past year. Looking ahead, Asia – and particularly China, is steaming ahead with its economic recovery. China is widely expected to be one of the best-performing major economies this year, providing a major boost to the outlook for corporate earnings. As the rest of Asia and the world gradually opens up their own economies, AAXJ is likely to again benefit from strong Asian outperformance amidst a strengthening trade outlook.

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Features of trading CFD:

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    The ability to enter a long and/or short position allow traders to take advantage of both rising and falling markets.
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